Brief:
In celebration of the Year of the Pig, Daikin wanted to create a series of ang pows incorporating the zodiac animals as part of their CNY marketing. campaign.

Solution:
When ang pows are given to the children during CNY gatherings, it represents the distribution of the good blessings that we had received in the previous year. To add a story element to design, we took this traditional CNY custom and created zodiac cartoon characters as the main design concept making it fun and cute for the children.

Results:
The resulting design was very well received, and Daikin was able to incorporate the concept into their Chinese New Year campaign, producing video ads with the cartoon characters from the ang pow.

 

 

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