Brief:
Honolulu Cafe wanted a creative way to sell their mooncakes as a complete set of 8.

Solution:
We believe that every element of packaging should carry a meaning with careful thought to meet our client’s needs. Breaking away from the typical square mooncake boxes, we took inspiration from the shape of full moon and crescent and incorporated that into the packaging design.

Results:
The mooncake box was divided into 2 parts of a crescent moon, each opening up to reveal the mooncakes to complete the full moon. The boxes are extremely functional and could be kept and used as a jewelry or stationary box.

 

 

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