Years ago, mooncakes would come in simple boxes and cost between RM35-RM50 depending on the type of mooncake – you get a few selections of fillings and a number of salted egg yolk option. A few popularity traditional bakery would always be the best choice for us.
Now, those were the days. Mooncake sales has since grown astronomically into a multi-million dollar industry today, and trust me, the competition is fierce! Every hotel , every reputable bakery wants a piece of this lucrative pie (mooncake) and they will start planning their moon-cake marketing months before the mid-autumn season, coming up with more flavours we can name and luxurious packaging boxes that can rival some of the high-end boutiques in town.
Let’s face it, how many of us buy mooncake solely because of its taste. With the high price we are paying, consumers are expecting better quality and more creative packaging ideas to entice them to part with their money. Mooncakes are often presented as gifts to friends and relatives, and by businesses as corporate gifts, thus branding and packaging will be utmost important factor of consideration.
Inevitably, the demand for increasingly elaborated packaging has driven production costs. However, form at times, has come to far outweigh function in the case for mooncake packaging. Impressive as they are, not many people would end up reusing these boxes but throw them away instead, contributing significantly to waste.
With the increased awareness towards eco-friendly products, we are seeing more brands coming up with creative multi-functional mooncake packaging beyond their original function of simply storing the snacks. Besides reducing waste, these multi-functional boxes also allows marketers to mark their brands in the mind of the consumers as they retain mooncake boxes for everyday use.
Here are wonderful ideas we have seen:
- Hilton Kuala Lumpur
- Sheraton Petaling Jaya
- The St Regis Kuala Lumpur
- The Westin Kuala Lumpur
- Mandarin Oriental
- Concorde Hotel Kuala Lumpur
- Hilton Kuala Lumpur
At Craftwerkz Design, we specialise in creative paper and product packaging design, offering customised concept for our clients, using with latest production technology to craft the most exquisite packaging to meet their needs. When it comes to mooncake packaging, we have exclusive selection of concepts to share, or if you have a specific requirements, we will be happy to offer our bespoke services to you.